Sensory and Consumer Research
Mérieux NutriSciences brings 30 years of experience in specialized sensory marketing, combining sensory analysis with innovative tools dedicated to consumer understanding. Our studies are performed according to AFNOR and ISO standards on four continents.
Our experts will help you discover, test and confirm new sensory opportunities for your personal care and cosmetics brands, from sensory trade-offs to preference mapping. We can help you identify opportunities in new markets, maximize the profitability of your products and actions and ensure a long-term relationship between your consumers and your product.
We can help your R&D and marketing teams develop new products that meet consumer expectations. We can also help you determine how ingredient and process changes can affect the characteristics of your product, compile complete sensory profiles and identify key sensory attributes that promote consumer acceptance and quality assurance validation.
The aim of our research is to help you better understand your consumers and define your marketing strategy by measuring and explaining the emotional and sensory aspects of your products.